Art Director & Creative
AI Workflow Advocate

Building extendable visual systems where AI handles the scaffolding so creative teams can stay focused on judgment, taste, and direction.

A selection of my most impactful projects, showcasing the challenges, solutions, and design thinking behind each experience.

MyR Sneakers Social Ads Campaign

A look into the thinking behind the work — exploring the process, decisions, iterations, and experiments that shaped the final outcome.

This workflow allows me to define variables that control the aesthetics, model characteristics, storytelling pose,…

This workflow allows me to define variables that control the aesthetics, model characteristics, storytelling pose,…

Illustration Machine is a Figma Weave workflow built around the idea of generating a set…