I started doing a competitive analysis including 3D models stocks potential competitors and different players in the creative field.

Turbosquid

Regular user registration you complete your information and you start surfing models. For Studios and Agencies they have Kraken. But you can just ‘Contact’, no registration available.

CGTrader

Regular registration process. After signing up you are redirected to ‘email verification page’. They have enterprise solutions but also with contact form (lot of fields).

Shutterstock

After registration process they include visibility on plans. You can pick between different solutions for individual and for teams. Same to access ‘Enterprise’ you need to ‘Request demo’.

Dribbble

Registration process step by step. They ask questions one by one and they define which user you are. During following steps they define with you more details and they recommend the best plan for you.

Conclusions

2. Type of users

From my point of view, users are defined by:

1st group (lets call it community): The ones that upload their work, learn, get inspiration, share ideas, etc.

2nd group: (lets call it store): This group is made of users from first group (creators turned into sellers) and buyers on demand (they want a model, they buy it)

3rd group: (lets call it business): As the brief says enterprise users, big revenue drivers. The ones that buy models to display their products. Our main target.

3. Onboarding flow

Problems:

• I can only reach the ‘Choose plan’ page (the one we want to boost) by selecting ‘Upload 3D models for sharing’. This action is not related with companies.
• Upload 3D models for sharing and Discover inspiring 3D models are related with the first group of users: Community.
• Purchase or download 3D models for my project is the closest option a company could pick, but it skips the ‘Plans’ redirecting users to Store.

4. Redesigning Onboarding flow

Improving focus of different types of accounts and making registration process easier. Suggested new flow:

6. Our main focus: Plans for companies

• At this point we agree that Enterprise needs person-to-person contact, like sales team contacting with a more personal interaction.

We already have our Enterprise landing page, so the work here will be landing page optimization, contact form position, contact form inputs, which information we really need? to reduce inputs, etc. But this is for another sprint.

So for Premium and Business plans I would try to give the user the maximum information for them to make the best choice:
• Advantages and specific tasks they can solve with each plan
• I would keep the comparative chart, I consider it useful.

• I would remove Individuals vs Companies tab. Our segmentation is more complex. Our users are defined because of what they want to do. Plans are different kind.

7. Information I would ask and tests

• Usage statistics for signup page: plans conversions, are we loosing users during registration? At what point they abandon?
• Traffic sources?, Are we running Ads campaigns?
• When implemented, I would create A/B testing changing plan names.